Terms and Conditions

FUJIFILM Terms and Conditions for the FUJIFILM X | GFX eShop (UK)

FUJIFILM Electronic Imaging Europe GmbH,

Fujistraße 1

47533 Kleve




Our Terms

These Terms and Conditions apply to orders submitted by you to FUJIFILM Electronic Imaging Europe GmbH over the phone or online for products available from the FUJIFILM On-line Shop (UK) (referred to as the “Store" in these Terms and Conditions) of the eshop.fujifilm-x.com/uk web site. The Store is only intended for use by people resident in the United Kingdom, the Isle of Man or the Channel Islands. By placing an order through the Store, you warrant that:

 (a) you are legally capable of entering into binding contracts;

 (b) you are at least 18 years old;

 (c) you are resident in the United Kingdom , the Isle of Man, the Channel Islands or any other country in the European Union;

 (d) you are accessing the Store from that country. 

Prices, Postage & Packing

Prices and postage & packing charges shall be as specified in the Store, as determined when ordering over the phone or online. Our prices in the Store include any applicable value added taxes. We reserve the right to change prices published in the Store at any time.



Payment for products online must be made by credit or debit card or by using PayPal Services. Goods ordered shall not be despatched until authorisation of the credit/debit card or PayPal payment has been made. The billing address keyed at the time of order must match the registered address of the credit/debit card cardholder.


Credit/Debit card security online

We take security and customer service very seriously and appreciate the trust placed in us by all of our customers when giving us their card details. For this reason, we have implemented a fully hosted payment solution provided by Concardis (https://www.concardis.com/de-en/).

Concardis are compliant to the highest level (level 1) of the PCI-DSS (Payment Card Industries Data Security Standard). Concardis collects, processes and stores the card details on their system at the time of order. Card details are stored with Concardis for 6 months allowing us to quickly issue refunds where necessary. Our employees have no access to any sensitive customer information, including card details held within the Concardis systems. Our employees use reference numbers at the time of order, to conduct any refunds or cancellations.

At no time does FUJIFILM Electronic Imaging Europe GmbH store or transmit any sensitive card details. 


In order to pay the invoice amount via the payment service provider PayPal (Europe) S.à r.l. et Cie, S.C.A, 22-24 Boulevard Royal, L-2449 Luxembourg ("PayPal"), you must be registered with PayPal, legitimise yourself with your access data and confirm the payment instruction. The payment transaction will be processed by PayPal after placing the order. You will receive further instructions during the ordering process.


Accepting orders

When you place an order online or by telephone we will treat it as an offer to buy. We will send you a confirmation e-mail with your order number but please note that this is merely confirmation of receipt of the order you have made and does not constitute acceptance of your order, at which point we make a legal contract with you. However, we will be entitled to refuse to accept your order if we feel it necessary, in which case we will e-mail you as soon as we can to let you know.

When you order you will have an opportunity to check the details and correct any input errors.

In deciding whether to accept your order, we may use the information you have given to us, or we already hold about you, or which we receive from any enquiry we may make with our credit checking company to confirm your identity. The credit checking company will check any details we disclose to them against any database (public or private) to which they have access and will keep a record of that check. The credit checking company will also retain this information and may use it in the future to assist other companies with identity verification. This assists us to protect you and us from fraudulent transactions. If we decline your offer on security grounds we may contact you to seek an alternative payment method.

We will be entitled to refuse to accept your order if we feel it necessary (whether or not your credit/debit card has already been charged (or where relevant you have made a bank transfer), in which case we will e-mail you as soon as we can to let you know. If your credit/debit card has already been charged (or where relevant you have made a bank transfer) and we then refuse to accept your order, we will immediately upon confirmation of refusal issue an appropriate credit to your credit/debit card (or where relevant refund monies to your bank account).

We only accept your offer to buy, and conclude the contract of sale for the goods ordered by you, when we ship the product to you and send you an e-mail confirming to you that we've shipped the product to you (the "Shipping Confirmation"). If your order is shipped in more than one package, you may receive a separate Shipping Confirmation for each package, and each Shipping Confirmation and corresponding shipment will conclude a separate contract of sale between us for the product(s) specified in that Shipping Confirmation.   

The contract created between you and us by our acceptance of your order is binding on you and us and on our respective successors and assignees. You may not transfer, assign, charge or otherwise dispose of such contract, or any of your rights or obligations arising under it, without our prior written consent. We may transfer, assign, charge, sub-contract or otherwise dispose of such contract, or any of our rights or obligations arising under it, at any time during the term of such contract.



All goods shown in the Store are subject to availability. We will inform you by e-mail as soon as possible if the goods you have ordered are not available and we will not process your order for those goods.



FREE Standard Delivery

We offer FREE Standard Delivery on all orders over £100 

Standard Delivery

All orders will be shipped the same or next working day (excludes Bank Holidays). Orders under £50 will be shipped using Royal Mail first class service. Orders over £50 will be shipped using DPD. In the rare case we may also use Royal Mail Special Delivery service.

Standard UK Delivery costs are based on the following basket prices:

£0.01 to £25.00 - Delivery charge of £2.99
£25.01 to £99.99 - Delivery charge of £4.99
£100 and above - Delivery FREE OF CHARGE

Next Working Day Delivery 

Next Working Day Delivery orders must be received before 2:00pm to be shipped the same day. Orders are shipped using DPD or in the rare case we may use Royal Mail Special Delivery. Orders are only shipped Monday - Friday (excluding Bank Holidays). Orders received after 2:00pm will be dispatched the following working day. Deliveries can ONLY be made on working days (excluding Bank Holidays); we're currently unable to offer weekend deliveries. Next day orders received before 2.00pm on a Friday will be delivered the following Monday. If the Monday falls on a Bank Holiday the delivery will be made on the Tuesday (the next working day).

Next Day Delivery cost is fixed at £15.00

We regret we are unable to deliver to BFPO addresses.

*Next Day Delivery is NOT available to the Northern Ireland, Highlands & Islands, Isle of Man and Channel Islands.

FUJIFILM X | GFX eShop (UK) (eshop.fujifilm-x.com/uk) can only deliver to addresses in the United Kingdom.


Failure to deliver

In the unlikely event that your goods are not delivered within 30 days of the date on which you received your Shipping Confirmation, then you may cancel your order straight away if any of the following apply:

(a) we have refused to deliver the goods;

(b) delivery within the delivery deadline was essential (taking into account all the relevant circumstances); or

(c) you told us before we accepted your order that delivery within the delivery deadline was essential.

If you do not wish to cancel your order straight away, or do not have the right to do so above, you can give us a new deadline for delivery, which must be reasonable, and you can cancel your order if we do not meet the new deadline.

If you do choose to cancel your order for late delivery in accordance with the above provisions, you can do so for just some of the goods or all of them, unless splitting them up would significantly reduce their value. If the goods have been delivered to you, you will have to return them to us and we will pay the costs of this. Please contact us by email ateshop.uk_feie@fujifilm.com or by telephone on 0344 553 2321 and we will send a pre-paid bag to enable you to return your order to us at no cost to you. After you cancel your order we will refund any sums you have paid to us for the cancelled goods and their delivery.

Occasionally our delivery to you may be affected by an Event Outside Our Control. See the section headed Events Outside Our Control for our responsibilities when this happens.


Title of goods

Title of all products ordered passes to you upon the full payment or delivery of products. Risk of loss and damage pass to you upon delivery.


Voucher Codes

Voucher codes ("Codes") are valid on purchases from the Store and are subject to availability. Codes are only valid on eligible purchases, outlined in the marketing communication in which it is featured. To apply the Code, enter the Code on the checkout page in the "Apply Voucher Code" field and click "Apply Voucher".

Codes are valid for a limited period of time as specified in the relevant email or marketing communication, they cannot be used outside of that time period. Codes cannot be used in conjunction with any other offer. Improper use of a Code may result in the cancellation of your order. FUJIFILM reserves the right to withdraw, extend or amend the Code offer at any time.



If you are a consumer, you have a legal right to cancel your contract with us under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 during the period set out in the paragraph below even if you have opened the goods to inspect them (save as provided below for certain types of goods). This means that during the relevant period if you change your mind or decide for any other reason that you do not want to receive or keep any goods, you can notify us of your decision to cancel the contract and receive a refund. Advice about your legal right to cancel the contract is available from your local Citizens' Advice Bureau or Trading Standards office. However, this cancellation right does not apply in the case of sealed DVDs, CDs, memory cards and computer software, once these goods are unsealed after you receive them.

Your legal right to cancel the contract starts from the date of the Shipping Confirmation, which is when the contract is formed. Your deadline for cancelling the contract then depends on what you have ordered and how it is delivered, as set out in the table below:.


Your contract End of the cancellation period
Your contract is for a single product (which is not delivered in instalments on separate days).

The end date is the end of 14 days after the day on which you receive the product.

Example: if we provide you with a confirmation email on 1 January and you receive the product on 10 January you may cancel at any time between 1 January and the end of the day on 24 January.

Your contract is for either of the following:

  • one product which is delivered in instalments on separate days.
  • multiple products which are delivered on separate days.

The end date is 14 days after the day on which you receive the last instalment of the product or the last of the separate products ordered.

Example: if we provide you with a confirmation email on 1 January and you receive the first instalment of your product or the first of your separate products on 10 January and the last instalment or last separate product on 15 January you may cancel in respect of all instalments and any or all of the separate products at any time between 1 January and the end of the day on 29 January.


To cancel the contract, you just need to let us know that you have decided to cancel. You can e-mail us at eshop.uk_feie@fujifilm.com or contact us by telephone on 0344 553 2321. If you are e-mailing us please include details of your order to help us to identify it. If you send us your cancellation notice by e-mail, then your cancellation is effective from the date you send us the e-mail. For example, you will have given us notice in time as long as you e-mail us before midnight on that day.

If you cancel your contract we will:

(a) refund you the price you paid for the goods. However, please note we are permitted by law to reduce your refund to reflect any reduction in the value of the goods, if this has been caused by your handling them in a way which would not be permitted in a physical shop.

(b) refund any delivery costs you have paid, although, as permitted by law, the maximum refund will be the costs of delivery by the least expensive delivery method we offer (provided that this is a common and generally acceptable method). For example, if you choose to have the goods delivered by Next Day Delivery, then we will only refund what you would have paid for standard delivery.

(c) make any refunds due to you as soon as possible and in any event within the deadlines indicated below:

(i) if you have received the goods: 14 days after the day on which we receive the goods back from you or, if earlier, the day on which you provide us with evidence that you have sent the goods back to us. For information about how to return goods to us, see below; or

(ii) if you have not received the goods: 14 days after you inform us of your decision to cancel the contract.

We will refund you on the credit / debit card or via PayPal (or where relevant by repayment to your bank account) used by you to pay.

If goods have been delivered to you before you decide to cancel your contract:

(a) then you must return them to us at Unit 10, St Martins Business Centre, St Martins Way, Bedford MK42 OLF without undue delay and in any event not later than 14 days after the day on which you let us know that you wish to cancel the contract; and

(b) unless the goods are damaged, faulty or not as described (in this case, see Damaged Goods or Faulty Goods below) you will be responsible for the cost of returning the goods to us. If the goods are such that they cannot be returned by post, we estimate that if you use the carrier which delivered the goods to you, these costs should not exceed the sums we charged you for delivery.

Because you are a consumer, we are under a legal duty to supply goods that are in conformity with the contract. As a consumer, you have legal rights in relation to goods that are faulty or not as described. These legal rights are not affected by your right of return and refund in this Returns section or anything else in these terms and conditions. Advice about your legal rights is available from your local Citizens' Advice Bureau or Trading Standards office.


Damaged Goods

What happens if my item arrives damaged or is not as described?

On rare occasions, an item may get damaged in transit or may not be as described. If you do receive a damaged item or it is not as described, please call us within 48 hours on 0344 553 2321 and we will send a pre-paid bag to enable you to return your order to us at no cost to you. We will then either refund the cost of the item plus the delivery charge paid (from original order) or replace your items).


Faulty Goods

What happens if my item is faulty?

If the fault happens within twenty one days of the date of delivery, you have the option of either a refund or an exchange. After twenty one days the item would be covered by the two (2) year manufacturer’s warranty period (one (1) year on INSTAX and refurbished products) and will be repaired.

Please note that we may ask to inspect the item to confirm any fault before a refund or an exchange is processed

If the fault occurs within twenty one working days, please call us on 0344 553 2321 or email eshop.uk_feie@fujifilm.com and we will send a pre-paid bag to enable you to return your order to us at no cost to you.


Returns Address

Fujifilm House
Whitbread Way
MK42 0ZE


Price Protection

If the price of an item you buy in the Store is lowered (base guide price) within seven (7) days of the date of your purchase, we will honour the new price and credit you with the difference. To obtain your credit, please send an email to eshop.uk_feie@fujifilm.com, including your name, address and order number.

Please note:

Requests for price adjustment credits must be made within fourteen (14) days of the date of purchase.
We will honour only one price adjustment per credit.
Goods purchased using a promotion code are not eligible for price adjustment credits.

Price adjustment credits are only offered off the guide price and not offer prices (prices shown in red in our store)

All goods are covered by our normal 12 month warranty, with the exception of New Cameras and New Lenses which come with a 2 years Warranty.


Limitation of Liability

(a)      Subject to paragraph (c) below, if we fail to comply with these terms and conditions, we shall only be liable to you for the purchase price of the goods and, subject to paragraph (b) below, any other losses or damage that you suffer as a result of our failure to comply (whether arising in contract, tort (including negligence), breach of statutory duty or otherwise) which are a foreseeable consequence of such failure. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the sales process.

(b)      If you use the goods for any commercial, business or re-sale purpose then, subject to paragraph (c) below, we will not be liable for losses that result from our failure to comply with these terms and conditions that fall into the following categories:

(i)         loss of income or revenue;

(ii)        loss of business;

(iii)       loss of profits;

(iv)       loss of anticipated savings;

(v)        loss of data; or

(vi)       waste of management or office time.

(c)        Nothing in these terms and conditions excludes or limits our liability for:

(i)         death or personal injury caused by our negligence;

(ii)        fraud or fraudulent misrepresentation;

(iii)       any breach of the obligations implied by the Consumer Rights Act 2015; or

(iv)       defective products under the Consumer Protection Act 1987.


Protection of Personal Data

You agree that any personally identifiable information you provide to us in connection with the Store may be dealt with by us in accordance with the terms specified in the FUJIFILM Electronic Imaging Europe Privacy Policy (eshop.fujifilm-x.com/uk/privacy-policy) available via the link at the bottom of the (eshop.fujifilm-x.com/uk) web site.


Written communications

Applicable laws require that some of the information or communications we send to you should be in writing. When using the Store, you accept that communication with us will be mainly electronic. We will contact you by e-mail or provide you with information by posting notices on theeshop.fujifilm-x.com/uk website. For contractual purposes, you agree to this electronic means of communication and you acknowledge that all contracts, notices, information and other communications that we provide to you electronically comply with any legal requirement that such communications be in writing. This condition does not affect your statutory rights.



If we fail, at any time during the term of our contract with you, to insist upon strict performance of any of your obligations under such contract or any of these terms and conditions, or if we fail to exercise any of the rights or remedies to which we are entitled under such contract, this will not constitute a waiver of such rights or remedies and will not relieve you from compliance with such obligations. A waiver by us of any default will not constitute a waiver of any subsequent default. No waiver by us of any of these terms and conditions will be effective unless it is expressly stated to be a waiver and is communicated to you in writing.



If any of these terms and conditions are determined by any competent authority to be invalid, unlawful or unenforceable to any extent, such term, condition or provision will to that extent be severed from the remaining terms, conditions and provisions which will continue to be valid to the fullest extent permitted by law.


Events outside our control

We will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations under any contract with you that is caused by events outside our reasonable control (an “Event Outside Our Control”) including, without limitation, fire, flood, explosion, storm, earthquake, war, terrorism, sabotage, revolution, riot or civil commotion, prohibitions or measures of any kind on the part of any governmental, parliamentary or local authority, strikes, lockouts, failure of supplies of public or private telecommunications networks, power or fuel or the default of suppliers or sub-contractors. Our performance under our contract with you is deemed to be suspended for the period that the Event Outside Our Control continues, and we will have an extension of time for performance for the duration of that period. We will use our reasonable endeavours to bring the Event Outside Our Control to a close or to find a solution by which our obligations under such contract may be performed despite the Event Outside Our Control.


Entire agreement

We intend to rely upon these terms and conditions and any document expressly referred to in them in relation to the subject matter of our contract with you. While we accept responsibility for statements and representations made by our duly authorised representatives, please make sure you ask for any variations from these terms and conditions to be confirmed in writing.


Law and jurisdiction

Contracts for the purchase of products through the Store and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) will be governed by English law. Any dispute or claim arising out of or in connection with such contracts or their formation (including non-contractual disputes or claims) will be subject to the non-exclusive jurisdiction of the courts of England and Wales.


Our company information

FUJIFILM Electronic Imaging Europe GmbH,
Fujistraße 1
47533 Kleve

VAT Reg. no. GB 231 4188 32

E-mail enquiries:eshop.uk_feie@fujifilm.com

Site: eshop.fujifilm-x.com/uk

Amended August 2022