The FUJIFILM House of Photography isn’t just a store; it’s an interactive, multi-level experience tailored to the photography community. From the moment you walk in, you’ll be immersed in a dynamic space filled with the latest FUJIFILM cameras, lenses and immersive photography displays that inspire creativity.

Browse, test and play with the full range of X Series and GFX System cameras. Our passionate team of photography experts are always on hand to offer guidance, share tips, and help you find the perfect gear to match your needs and style.

More than just a store, the FUJIFILM House of Photography is an engaging space where every detail encourages creative exploration - with interactive installations and curated product zones to ensure each visit is fresh and inspiring.

At FUJIFILM, photography is more than just a hobby; it’s a community. That’s why the FUJIFILM House of Photography regularly hosts a diverse range of photography events, workshops, and exhibitions designed to educate, engage and inspire.

Book in for 1-to-1 in-depth gear and kit tutorials to get the most out of your equipment and our immersive photography masterclasses, hosted by professional FUJIFILM ambassadors who have expert experience and will guide you through hands-on techniques.

We also host guided live talks and photography walks led by professional photographers and industry experts, so you can gain insight firsthand into the photography world from leading professionals in the field. These events cater to all skill levels, from beginners to advanced, and cover everything from street and portrait to videography and post-processing.

Explore our exhibitions featuring work from both local talents and international photographers. It’s a space where visual storytelling is brought to life, and where you might just find your next big creative spark.

Curious about how a camera feels in your hand or how the controls work? At the FUJIFILM House of Photography, you can get hands-on with our cameras in-store. Pick them up, feel the weight, explore the controls, and see what fits you best. Then, once you’ve got a feel for the camera and you’re ready to take things further, our Try-Before-You-Buy scheme lets you borrow the kit for a full 48 hours to test it out in real-world conditions. It’s the perfect way to find your ideal camera with confidence.

Whether you’re shooting street scenes throughout the streets in London or practising portraiture in Hyde Park, with FUJIFILM’s cutting-edge technology, you’ll have the chance to try state-of-the-art kit before you commit. Simply speak to one of our in-store team members to arrange your free Try-before-you-buy camera loan, and let your creativity lead the way.

After a professional space to shoot your next project? Our fully equipped studio space is available for private hire and is perfect for portrait sessions, product photography, creative photoshoots and content creation.

If you’re looking for a sharp, polished image for your socials, portfolio or business use, the in-house headshot sessions are quick, affordable, and expertly shot by our team. Walk away with stunning high-resolution images that reflect only your best self.

All set in the easily accessible Covent Garden, we provide a relaxed environment, high-quality lighting setups, and top-tier FUJIFILM gear.

In a world where almost everything is digital, there’s still nothing quite like holding a photograph in your hands. FUJIFILM's House of Photography’s photo printing services bring your images to life with vivid colour and exquisite detail. Looking for a last-minute gift? Many of our custom photo gifts are available with same-day printing, so you can leave with a thoughtful, personalised gift for someone special.

Whether you’re printing precious family memories, creating professional portfolios, or crafting a one-of-a-kind gift, we offer a variety of sizes, in various finishes and formats. 

Need some help preparing or choosing the right print style for your photo? Our friendly team is here to walk you through every step, ensuring your prints look exactly the way you envisioned.

Located at 8-9 Long Acre, London WC2E 9LH, the FUJIFILM House of Photography is open seven days a week. Whether you’re shopping, shooting, learning, or just exploring, it’s your creative hub in the heart of the city. 

Come and see what sets us apart from the crowd. We’re the home of your next great image.