Upgrade Your FUJIFILM Gear in Under 30 Minutes
Whether you’re ready to step up to the 40MP sensor of the FUJIFILM X-T5, finally make the move to the X100VI, or explore the medium-format world of the GFX System, the FUJIFILM House of Photography’s new Trade Up scheme is a fast, transparent, in-person exchange handled by people who know FUJIFILM cameras inside out.
Walk in with your current FUJIFILM body. Walk out with your next one, all on the same day.
How the trade up scheme works
The whole process takes around 30 minutes and couldn’t be more straightforward.
1. Bring your eligible FUJIFILM gear to the House of Photography at 8–9 Long Acre, Covent Garden, London.
3. You’ll receive an instant, transparent valuation with no obligation to proceed.
2. A helpful FUJIFILM technician will carry out a thorough health check on your kit’s condition, function, and value.
4. If you’re happy with the offer, the value is loaded onto a gift card redeemable in-store that same day, against your new camera, accessories, or anything else we stock.
There’s no appointment needed. You can just walk in!
Why trade up your FUJIFILM camera in store rather than online?
If you want to feel confident knowing you’ll get the exchange your camera is worth, our in-person service brings peace of mind.
Your gear never leaves your hands until you’re happy
The valuation happens in-store, in front of you, carried out by a technician with genuine FUJIFILM expertise. The figure you’re quoted is the figure you receive.
No postage risk
We know that sending valuable camera equipment through the post can be stressful. The FUJIFILM House of Photography team will always handle your equipment with care, and you’ll know it’s in safe hands.
Credit available immediately
Once you accept the FUJIFILM Trade Up offer, we’ll hand you a topped-up gift card that’s ready to use on the spot. Whether you have a specific X Series camera in mind for your trade up or you want to peruse our GFX cameras and accessories, you can leave with your next camera in hand.
Who is the FUJIFILM Trade Up programme for?
The upgrader
You’ve been shooting with your X-T4 for a few years and the X-T5’s 40MP sensor has been calling your name. Or perhaps the X100VI finally made you cave. Trade Up is built for exactly this: a clean, fast handover from the camera you have to the camera you want, without disrupting your shooting schedule.
The professional
Your time is valuable. Spending an afternoon boxing up gear, queuing at a post office, and refreshing your inbox for an offer update isn’t how you want to spend it. Come in, receive a valuation from someone who genuinely understands professional camera use, and leave with credit ready to invest in your next piece of kit.
The London photographer
Already in the area? The House of Photography is steps from Covent Garden station, one of the most accessible camera destinations in central London. If you’ve got your FUJIFILM body with you, there’s no reason not to pop in and find out what it’s worth.
Benefit from specialist camera knowledge from FUJIFILM experts
The House of Photography is FUJIFILM’s flagship store in London, and it’s led by a team of passionate camera experts who are well versed in the FUJIFILM range. They genuinely understand what a well-maintained X-Pro3 is worth, what to look for in an X-H2S shutter count, and can answer any questions you may have.
That specialist knowledge matters when it comes to getting a fair valuation and it matters even more when you’re entrusting someone with your equipment.
Good to Know Before You Visit
- The Trade Up scheme is available on selected FUJIFILM models only. If you’re unsure whether your camera qualifies, call ahead or drop in and the team will advise.
- The scheme is in-store only and cannot be used online.
- Gift card credit must be redeemed on the same day as your trade-in.
- No appointment is needed, just walk in.
- This offer is available exclusively at the Covent Garden House of Photography store.
- Before making the trip, feel free to review our full Trade Up Terms & Conditions so you know exactly what to expect.
Visit the FUJIFILM House of Photography
If you want to sell your FUJIFILM camera while you’re in London or simply get an idea of its value, head on over to the House of Photography at 8–9 Long Acre, Covent Garden, London, WC2E 9LH. Steps from Covent Garden station.
Ready to explore what’s next? Browse the full FUJIFILM X Series range and GFX System online, then bring your current gear in and make the upgrade in person.